Privacy

Analytics privacy

Couture uses optional first-party analytics only after you consent. You can change this preference at any time.

What we collect after consent

  • Page and visit activity.
  • Product interactions and WhatsApp call-to-action interactions.
  • Site language, referral hostname, and approved campaign fields.
  • Coarse country, region, and city where available.
  • Derived device, browser, and operating-system categories.

What Analytics V1 does not intentionally store

  • Raw IP addresses, IP hashes, or precise GPS coordinates.
  • Full User-Agent strings or full referrer URLs.
  • WhatsApp message content.
  • Your name, contact identity, or a persistent cross-tab visitor ID.

Why we use analytics

We use these limited signals to understand site usage, improve content and experience, and measure interactions such as WhatsApp engagement.

Data retention

  • Detailed analytics data is kept for up to 90 days.
  • Visit-notification records are kept for up to 30 days.
  • Aggregated daily analytics is kept for up to 24 months.
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